About
Strategy and hands-on support for your next phase of growth
TelaCite is a growth strategy studio for business-to-business (B2B) technology companies entering their next phase of growth.
We start with your customers
We start with what your customers need, the questions they ask, and how they decide. Then we work alongside your team to connect the website, content, search, campaigns, and technology that shape their experience.
Sometimes that means finding the biggest opportunities. Sometimes it means rebuilding a website, putting artificial intelligence (AI) workflows into practice, or bringing in an experienced leader to help your team move forward. We stay close to implementation, train the people who will own the work, and leave you better equipped to keep improving.
What working together looks like
We listen, establish the evidence, and agree on the work that matters most. You get a clear scope, direct recommendations, and hands-on support. Your team is involved throughout, so the knowledge and capability stay with your company.
The founder behind the studio
Ruth Kale-Fok founded TelaCite after leading web marketing for Oracle Advertising and CX and serving as VP of Digital Marketing at Onfido. She also holds the Generative AI for Leaders certificate from Vanderbilt University.
That experience informs a practical approach to the challenges of lean technology marketing teams: fewer people, real growth expectations, and a reason to change.
Where the name comes from
Our name brings together tela, the Latin word for web or woven fabric, and cite, the act of naming a source. It reflects our belief that growth depends on how well the pieces connect and how clearly your business can be understood.
Questions about the studio
What does the name TelaCite mean?
Tela is Latin for web or woven fabric. Cite is the act of naming a source. Together they reflect our belief that growth depends on how well the pieces connect and how clearly your business can be understood. The name expresses an ambition, not a guarantee of any AI citation.
What is a growth strategy studio?
It is a small, senior team that combines strategy with hands-on implementation. We bring executive judgment and practical delivery to companies that need experienced help without building a large specialist team.
Who will I work with?
Ruth Kale-Fok leads strategy, client relationships, and final review. Specialist partners provide design, development, or technical expertise against defined scopes, and a TelaCite lead owns the integration and acceptance of that work.
How do you use AI in your own work?
We use AI tools for defined jobs such as research summaries, content briefs, page audits, and reporting. A human consultant stays accountable for strategy, judgment, evidence quality, and every decision made from the output.
Where is the studio based?
The studio is based in Walnut Creek, California.
Follow along on LinkedIn
We share practical examples on customer understanding, websites, connected channels, search, and AI adoption.