Insights
Articles on customer understanding, websites, connected channels, search and AI visibility, and AI adoption, written to help you decide what to fix first.
Search and AI visibility · Draft
A mention and a citation are different results, and a fair test of both starts with fixing the questions, the tools, and the sample before you run anything.
Ruth Kale-Fok · October 6, 2026
Websites · Draft
Buyers, and increasingly the AI tools they ask, read your website before anyone talks to you, so it needs to answer real questions clearly and stay current.
Ruth Kale-Fok · October 6, 2026
Customer understanding, websites, connected channels, search and AI visibility, and AI adoption. Each article is written for B2B technology leaders who need practical guidance, not theory.
Ruth Kale-Fok, who founded the studio and has led marketing for technology companies. Claims in each article are backed by a source or by our own documented method.
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