Find the biggest opportunities
A marketing assessment shows your team what is working, what is disconnected, and which opportunities to pursue first, backed by evidence and ending in a plan you can act on.
A conversation about the company’s next phase, the marketing challenge, and what an effective engagement would need to accomplish. We establish fit and identify the right next step. It is a conversation about the problem, not a substitute for a full assessment.
A broad assessment for companies that need to understand where marketing is working, where it is disconnected, and what to address first. We review customer insight, the website, content, search, campaigns, measurement, AI usage, and team capacity in relation to your growth objective.
You receive
Each priority names the business rationale, dependencies, owner, and measure of progress. The assessment ends with a working session to decide what moves forward.
A focused assessment of how buyers discover and understand your company through search and AI answers. We review search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO), together with content relevance, technical accessibility, and the questions your buyers ask.
You receive
We separate brand mentions from source citations and explain the limits of the sample. The recommendations improve discoverability and citation readiness. They do not promise inclusion in any answer engine.
Most teams come to us at a turning point.
Paid assessments use a fixed fee and a defined scope. Before work starts, we agree on the properties, markets, data access, interviews, and analysis period. A broad assessment resolves your overall priority. A specialist assessment answers a specific visibility question.
Build and install what needs to change.
Put an experienced leader in place long enough to make the change work.
Choose the diagnostic deep dive when you need to understand the whole picture and decide what to fix first. Choose the search and AI visibility assessment when you have a specific question about how buyers and AI tools find and describe you. If you are not sure, start with the free introductory consultation.
We need access to customer insight, website analytics, and the relevant systems, plus time with the people who make decisions. We confirm all of this before we scope paid work.
We close with a working session to decide what moves forward. You can take the plan to your own team, or ask us to implement the priorities through growth transformation or leadership support.
No assessment can promise that. The work improves discoverability and citation readiness, and it gives you a baseline to measure against. AI answers vary from one run to the next, so we record the sample size and repeat the tests.
Paid assessments use a fixed fee and a defined scope, agreed before work starts. We talk through the details on the introductory call.
Talk through the challenge, the decision in front of you, and the right next step. It is a free 30-minute call.